Meet the Founder
Experience
Craig believes we should strive to step into our greatest potential and be our best selves as leaders. He understands the value of overcoming the limiting beliefs we have about ourselves, or the ones others impose upon us.
Craig knows we all have extraordinary talents that, when optimized and shared, elevate who we are and the teams we lead. To accomplish these things requires a will and capacity for introspection—a learning journey.
Craig is an executive coach who partners with clients choosing to embark on that learning journey. He helps clients identify, unlock, and grow their talents and skills to achieve career ambitions.
Craig A. Coffey, PCC
Founder & President
"Your present is a reflection of your past; your future depends on your actions today. You hold the power to create change. ”
Prior to creating Way Maker Leadership, Craig held senior-level Marketing and General Management positions for several large multi-national Companies like Wells Fargo, Nokia, PepsiCo, and Kraft.
Certifications
Craig holds several certifications, including being a Professional Certified Coach (PCC) through the International Coaching Federation (ICF). Craig’s executive coaching practice is aligned with the competencies of the ICF, the most recognized governing and credentialing body of the coaching profession.
Three things add value for his clients and create differentiation:
Craig quickly relates to client’s complex roles & challenges. He’s held leadership positions in Fortune 200 Companies across CPG, Hospitality, Technology, and Financial Services.
Craig focuses on practical skills and methods distinct from more theoretical coaches. Clients can immediately apply whatever is discussed. He is results-focused.
Craig is a Diversity, Equity, & Inclusion champion who equips clients to become more effective, empathetic, and relatable in every aspect of diversity.